Boundless consumption, true needs, power of media suggestion, need of acceptance, lack of time, harmfulness, memory, unconsciousness, reality, self, passivity, toxicity, money - in general this is a project about who are we becoming right now as human beings. The video is mostly inspired by cosmetics commercials, by the manner of use a power of the image suggestion linked with elements such as sound and properly used words - everything in order to convince potential consumers to buy presented product. In fact, this is a story about all types of threats that exist around us. I wanted to show the invisible side of the truth, which is most often skipped in advertising, and which is equally important. I do this through a film-collage, in which I use the same tricks that are commonly used in advertising.